Victoria’s Secret

My Victoria’s Secret Summer Pinterest Challenge

Official Rules

  1. Eligibility: The My Victoria’s Secret Summer Pinterest Challenge (the “Contest”) is open only to legal residents of the fifty (50) United States, the District of Columbia, Canada (excluding Quebec), and Puerto Rico who are at least eighteen (18) years old and have attained the age of majority in the state or province of residence at the time of entry. Employees of Victoria’s Secret Stores Brand Management, Inc. and its parent and affiliate companies and suppliers, as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee are not eligible. The Contest is subject to all applicable federal, state, territorial, municipal, and local laws and regulations and is void where prohibited. Participation constitutes entrant’s full and unconditional agreement to these Official Rules (“Rules”) and Sponsor’s decisions, which are final and binding in all matters related to the Contest. Winning a prize is contingent upon fulfilling all requirements set forth herein.
  2. Sponsor and Administrator: Victoria’s Secret Stores Brand Management, Inc., 4 Limited Parkway East, Reynoldsburg, OH 43068, U.S.A., (“Sponsor”). The Contest is in no way sponsored, endorsed or administered by, or associated with Cold Brew Labs, Inc. (doing business as Pinterest) or Facebook. Information provided by entrants will be used for administration of and verification of eligibility to participate in the Contest. Please direct any questions or comments regarding the Contest to Sponsor.
  3. Timing: The Contest begins on July 6, 2012 at 12:00 p.m. Eastern Time ("ET") and ends on August 20, 2012 at 9:00 a.m. ET (the "Contest Period"). The Contest Period consists of three phases: the Entry Phase, the Judging Phase, and the Voting Phase. The Entry Phase begins on July 6, 2012 at 12:00 p.m. ET and ends on July 23, 2012 at 5:59 p.m. ET. The Judging Phase begins on July 23, 2012 at 6:00 p.m. ET and ends on July 30, 2012 at 8:59 a.m. ET. The Voting Phase begins on July 30, 2012 at 9:00 a.m. ET and ends on August 20, 2012 at 8:59 a.m. ET. Sponsor's computer is the official time keeping device for the Contest.
  4. How to enter: To enter the Contest, complete the following steps during the Entry Phase:
    1. Have a Pinterest account: If you are not already a member of the Pinterest community, you may request a Pinterest invitation by visiting
    2. Create a Victoria’s Secret pinboard on Pinterest: Create a pinboard and name it “My Victoria’s Secret Summer” (your “Entry”). All Entries must include the following: Images displayed on and are protected by copyright and other federal and state intellectual property laws. Any use of images from for any purpose not specifically and explicitly authorized by these Rules may be in violation of these laws, and may result in liability for infringement.
    3. Submit your Entry: Before the end of the Entry Phase, visit the Victoria’s Secret Facebook Page at (“Victoria’s Secret Facebook Page”) and follow the instructions under the Contest tab to submit your Entry. Once submitted, Entries cannot be deleted, canceled or modified.
  5. Limitations on Entry: There is no limit on the number of Entries you may submit. Your Entry must be your own work and not created with the assistance of another person. Entries must not contain anything that (i) infringes, misappropriates or violates a third party’s patent, copyright, trademark, trade secret, moral rights or other intellectual property rights, or rights of publicity or privacy; (ii) violates, or encourages any conduct that would violate, any applicable law or regulation or would give rise to civil liability; (iii) is fraudulent, false, misleading or deceptive; (iv) is defamatory, obscene, pornographic, vulgar or offensive; (v) promotes discrimination, bigotry, racism, hatred, harassment or harm against any individual or group (which include, but are not limited to, race, sex, creed, national origin, religious affiliation, marital status, sexual orientation, gender identity, or language); (vi) is violent or threatening or promotes violence or actions that are threatening to any other person; (vii) promotes illegal or harmful activities or substances; or (viii) Sponsor in its sole discretion determines that the content of the Submission is at least one of the following: insults, attacks, harasses, bullies, threatens, demeans or impersonates others; contains “hate speech,” whether directed at an individual or a group, based on membership within certain categories targets minors or promotes products or services that are illegal for use by minors in their jurisdiction, or that are deemed to be unsafe or inappropriate; contains adult content, including nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative; contains content that is shocking, sensational or disrespectful, or portrays excessive violence; is otherwise obscene, offensive, or inappropriate; links to or promotes a webpage; or otherwise make available any unsolicited or unauthorized advertising, “commercial pitch,” promotional materials, junk mail, spam, pyramid schemes, or any other form of solicitation.

    Use of any automated system to participate is prohibited and will result in disqualification. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible or misdirected Entries, which will be disqualified. In the event of a dispute as to the ownership of any Entry, the authorized account holder of the email address used to enter will be deemed to be the entrant. The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Potential winners may be required to show proof of being the authorized account holder. Sponsor reserves the right to disqualify any Entry for any reason, in its sole and absolute discretion.

  6. Judging Phase: A panel of judges selected by Sponsor, including members of Sponsor’s marketing and creative teams and Victoria’s Secret model Candice Swanepoel (“Judges”) will select six (6) finalists from all eligible Entries. Judges’ decisions are final and binding on all matters relating to the Contest, and will be based equally upon the following criteria: originality, creativity, and commercial appeal (“Judging Criteria”). In determining commercial appeal, the Judges may consider the quantity of Pinterest “Likes” and “Re-pins” associated with an Entry in their discretion, but Pinterest is not an official counter for the Contest and the number of “Likes” and “Re-pins” will not necessarily determine the winning Entry. The six (6) entrants with the overall top scores in the Judging Criteria will be declared the Contest’s finalists (“Finalists”) and advanced to the Voting Phase.
  7. Voting Phase: The Finalist Entries will be displayed on the Victoria’s Secret Facebook page and visitors may vote for the winner during the Voting Phase. Limit one vote per day per voter. By entering the Contest, you agree to allow Sponsor to reproduce your Entry and/or link to it on the Victoria’s Secret website at and/or the Victoria’s Secret Facebook during the Voting Phase. At the end of the Voting Phase, the Finalist Entry with the most votes will be the Grand Prize winner. In the event of a tie, the Grand Prize winner will be determined by the Judges according to the Judging Criteria. The five (5) remaining Finalists will win a First Prize.
  8. Winner Announcement and Notification: The contingent Grand Prize winner and First Prize winners (“Contingent Winners”) will be notified by email and/or phone after the end of the Voting Period, and will be announced on the Victoria’s Secret Facebook page on August 20, 2012 at 9:00 a.m. ET. The Contingent Winners will be required to provide a mailing address, which will be used to fulfill the prizes. Except where prohibited by law, the Contingent Winners will be required (at Sponsor's election) to sign and return to Sponsor, within fourteen (14) days of the date of issuance, Sponsor's standard Affidavit of Eligibility, Liability & Publicity Release and tax documents, as applicable, ("Prize Acceptance Documents") in order to claim his/her prize. If a Contingent Winner cannot be contacted within a reasonable period of time, or fails to sign and return the Prize Acceptance Documents within fourteen (14) days, such Contingent Winner will be disqualified and forfeits his/her prize. At the discretion of Sponsor, a Contingent Winner may also be disqualified for not complying with these Rules, making false statements, or failing to receive a prize notification because it is returned to Sponsor as undeliverable. In the event of a disqualification, the Entry with the next highest score may then be declared the alternate Grand Prize or First Prize winner, as appropriate.
  9. Prizes and Odds:
    1. One (1) Grand Prize winner will receive a $1,000 USD Victoria’s Secret gift card.
    2. Five (5) First Prize winners will each receive a $200 USD Victoria’s Secret gift card.

    Odds of winning depend upon the number and quality of eligible Entries. Gift cards are subject to certain terms, conditions and restrictions listed on the cards, and can be redeemed online or in stores. Sponsor is not responsible if a gift card is lost, stolen, destroyed or used without permission. If a gift card is lost or stolen, it will not be replaced. All prizes are non-transferable, and no substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize for one of equal or greater value if any designated prize should become unavailable for any reason. Total approximate retail value of all prizes: $2,000.00 USD.

    Winners will be responsible for any costs and/or expenses related to the receipt or use of any prize, including without limitation federal, state and local taxes. Winners may be required to submit social security number or taxpayer ID number in order to claim a prize.

  10. Release: As a condition of entry into the Contest, entrants agree to release and hold harmless Sponsor, Pinterest, Facebook and their respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies and each of their respective parent companies and each such company’s officers, directors, employees and agents (collectively, the “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Contest or receipt or use or misuse of any prize.
  11. Publicity: Except where prohibited, participation in the Contest constitutes each Finalist’s, Contingent Winner’s, and winner’s consent to Sponsor’s and its agents’ use of each Finalist’s, Contingent Winner’s, and winner’s name, likeness, photograph, video, voice, statements, Entry, opinions and/or hometown, state, or country for promotional purposes in any media now known or hereinafter known, worldwide, in perpetuity without further notice, payment or consideration.
  12. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the Contest, or any part of it, if any fraud, technical failures or any other factor beyond Sponsor’s reasonable control impairs the integrity or proper functioning of the Contest, as determined by Sponsor in its sole discretion. Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the operation of the Contest, or to be acting in violation of the Rules or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Contest may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Entrants agree that if a third party seeks to hold Sponsor liable for any Entry that infringes, misappropriates or violates a third party’s intellectual property rights, or rights of publicity or privacy, as specified in Section 5 above, the entrant responsible for the Entry will indemnify Sponsor from such liability. Sponsor reserves the right to request from any entrant additional documentation it reasonably believes is necessary to validate any Entry or award any prize. Sponsor’s failure to enforce any term of these Rules shall not constitute a waiver of that provision.
  13. Assignment of Rights: Entrants agree that upon submitting an Entry, Sponsor shall have an unlimited license to reproduce the Entry, may create any derivative works of the Entry, and shall have the right to publish the Entry in any media whatsoever (including any reproduction or derivative work) and use it in perpetuity. By entering the Contest, entrant represents that the Entry is entrant’s own original work, created for the purpose of entering the Contest, and that the Entry does not infringe, misappropriate or violate a third party’s intellectual property rights, or rights of publicity or privacy, as specified in Section 5 above.
  14. Limitation of Liability: The Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Contest; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Contest; (4) technical or human error which may occur in the administration of the Contest or the processing of Entries; or (5) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Contest or receipt or use or misuse of any prize. If for any reason an Entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another Entry in the Contest, if possible.
  15. Disputes: Except where prohibited, entrant agrees that: (1) any and all disputes, claims and causes of action arising out of or connected with this Contest or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Southern District of Ohio or the appropriate Ohio State Court; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Contest, but in no event attorneys’ or legal fees; and (3) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Rules, or the rights and obligations of the entrant and Sponsor in connection with the Contest, shall be governed by, and construed in accordance with, the laws of Ohio, U.S.A. without giving effect to any choice of law or conflict of law rules (whether of the State of Ohio, U.S.A. or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Ohio, U.S.A.
  16. Entrant’s Personal Information: Information collected from entrants is subject to Sponsor’s Privacy Policy (
  17. Winner’s List: Following the end of the Contest, Contingent Winners will be announced on the Victoria’s Secret Destination Summer Page. To obtain a copy of the final winners list, send a self-addressed, stamped envelope to: “My VS Summer” Pinterest Contest, Winners List, ATTN: Victoria’s Secret Social Media Team, 5959 Bigger Road, Kettering, OH 45440 U.S.A. Vermont residents may omit return postage.

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